This guide reflects Arlington’s commitment to supporting local entrepreneurs before, during, and after World Cup. It brings together strategies, best practices, and compliance guidance to help businesses prepare operationally, market effectively, engage diverse audiences, host compliant watch parties, and build long-term value beyond the tournament.
Importantly, this Playbook is not just about one event.
It is designed to serve as a repeatable framework, a resource businesses can return to for future mega-events such as major sporting championships, conventions, concerts, and international tourism opportunities often held in the City of Arlington.
By planning ahead and working together, Arlington’s small businesses can not only participate in the World Cup moment but help shape the legacy it leaves behind.