Lincoln Square is one step closer to becoming Anthem, after the Arlington City Council and Arlington Economic Development Corporation (EDC) approved an incentive agreement with the EDC to help fund public infrastructure as part of the project.
Trademark has committed to investing at least $100 million in the project, not including tenant build-outs. As part of the agreement, the EDC will provide up to approximately $24.5 million in funding to reimburse eligible public infrastructure improvements such as utilities, lighting, landscaping, pavement, demolition, and public amenities.
Residents could see construction activity as soon as mid-2026 and new businesses opening by early 2027, with substantial completion by 2030.
Trademark has agreed to securing new leases for at least 70,000 square feet of retail space from sales tax-generating businesses. The project will also include façade upgrades, new tenant spaces, parking lot improvements, enhanced entryways, and plaza areas designed for community use.
Located on the southwest corner of Collins Street and Interstate 30 near the Texas Rangers and Dallas Cowboys stadiums, Anthem will serve as a gateway to Arlington’s Entertainment District for both residents and its 15 million-plus visitors.
The reimagined shopping center will function as a convenient meetup spot between Dallas and Fort Worth, a pre-and-post event destination in the Entertainment District and a prime addition to retail and restaurant options in the north Arlington area.
“Lincoln Square has been an important part of Arlington’s retail landscape for more than 40 years, and this project represents a strategic reinvestment in one of our community’s cornerstone assets,” said Marty Wieder, Executive Director of the EDC. “Anthem will reposition the property as a modern, high-quality destination with national restaurants and retailers, experiential concepts and inviting public spaces."
Over the next 30 years, Anthem is projected to result in $6 billion in taxable sales and purchases, $305 million in salaries and wages, and a $29 million fiscal net benefit to the City.
“This partnership allows us to strengthen neighborhood vitality, generate significant long-term economic benefits, and do so without issuing new city debt or raising taxes,” Wieder said. “It’s exactly the kind of public-private collaboration that supports Arlington’s continued growth and quality of life.”